今日からTechnology Forecastingっていう授業が始まった．単純に次に来る物を予想するみたいな授業かと思ってたら，Marketing Planningの重要性がメインテーマのようだ．いろんな企業のMarketing Planning成功・失敗例が紹介され，Marketで自分の会社がどこに位置するかを把握して，そこからのPlanningがいかに重要かって事を延々と講義れる．正直，先生の言う事がそりゃそうやろうって思う事の連続で，あんまりパッとしない．
ところで，次ぎに来る物を予想する手法みたいなものはないんやろうか？俺の回りにも流行に敏感な奴はいる．俺はそういうタイプではないので，なんでこいつらは次の流行りを察知できるのか不思議でたまらん．そういう奴に「なんでそれなん？」と聞くと，たいがいの奴はしっかりとした理由を熱く語ってくれる．もちろん「いや，なんとなく」みたいな答えを返す奴もいるが，そういう奴でもよくよく聞くと，何かのきっかけや情報があって次の流行りを当ててるように感じる（あくまで俺の感触）．そう考えると，今回の授業で言ってた「自分のポジションと環境を把握して，そこから次のステップのプランを考える」ってのはやっぱり大切なんやろうと思ってしまう．
俺が自分のポジションと環境を把握してる事って何？正直，自分のサーフィンのダメな部分と何の練習が必要かぐらいしかしかないような気が．．．
The new class, Technology Forecasting, starts from Today. Before I took this class, I expected the class would show how to predict a thing which comes to be hit next. But, actually, the main theme of this class seems to be the importance of Marketing Planning. some successful and unsuccessful precedents were introduced, and the teacher taught us that grasping a position in a market enable a company to plan a good marketing...I felt unclear because what the teacher taught was too reasonable.
By the way, can we predict things which will come? I have some friends who are sensitive to that. I'm not a person like them, so I'm wondering why they can predict. When I question them "why will it come?", most of them can explain positive reasons. I think they are supposed to realize the background and to have related specifiv informations. From this point of view, grasping a position let us make a good plan, which was taught in the class, seems to be important, I think.
What do I grasp about my position and environment? In truth, I do only problems of my surfing and next practice which I need to do....
Posted by fun2wave at July 31, 2003 11:41 PM | トラックバック